VIDEO: VW reveals ASEAN plans and their global goal of being number one

Being number one is tough, staying number one is even tougher, this was why Toyota was never keenb to claim the top spot because it meant everyone would be gunning after them.

However VW does want to be the world's biggest carmaker in the next three to four years. IN order to achieve that goal they are going to have to find at least a million extra sales in a year.

In order to do that , VW has to grow in all markets, especially fast growing, developing and emerging markets like South East Asia.

According to Weiming Soh, VW Board Member and head of China and Asean operations they are looking at 200,000 units annually and Malaysia is contributing 50,000 to the equation.

It seems that some of that volume will come from the Pekan plant.

VIDEO: What exactly did DRB-Hicom say about rebadging for Proton

Well, here is a video of DRB-Hicom boss, Datuk Seri Khamil Jamil answering the question of rebadging cars for Proton. We even have VW AG Board Member and head of China and Asean operations, Weiming Soh talking about VW sharing technology with Proton adn DRB...


BTW, Soh was the person named in the story about a meeting between DRB-Hicom Chief Operating Officer, Datuk Lokman Ibrahim in Hing Kong recently

VIDEO: Launch of the VW Passat CKD in Pekan

• Launch variant of the locally assembled VW Passat is priced at RM170,888 and available immediately through 18 Volkswagen dealerships nationwide today.
• The Passat family would eventually range in price between RM169,888 and RM184,888 once the whole line is available in the Malaysian market.

The locally assembled variant of the Volkswagen Passat has been highly publicised in the automotive blogs and online news sites and on Sunday it was launched by Prime Minister, Datuk Seri Najib Tun Razak at the  Hicom Automotive Manufacturing Malaysia (HAMM) facilitiy in Pekan.

At the rollout, DRB had accumulated a stock of just over 300 units and this represented the first batch of cars that are assembled under what is termed as CKD1 programme.

CKD1 means that the cars arrive as a partially assembled kits and the local partner completes the process without any local components.

Even as the car was being launched, DRB-Hicom Managing Director, Datuk Seri Mohd Khamil Jamil announced that the company is expanding their production facility to accommodate future needs of Volkswagen.

According to Mohd Khamil they will add a further assembly and paint line to accommodate the German marque, which will eventually be their biggest customer in Pekan and one of their core partners.

When in full swing by 2014, DRB believes that Volkswagen will make up most of the 50,000 vehicles that will be assembled by HAMM in Pekan and that number could rise significantly if DRB proves that they can assemble car to comparable quality levels of VW's German plants.

VW Board Member and head of China-Asean operations, Weiming Soh said that the marque is looking for sales figures aroudn 200,000 units in South East Asia in the next few years as part of the VAG group's global aim of becoming the world's largest carmaker in five years' time.

He said there is every possibility that DRB-Hicom could be their source of regional vehicles, especially for right-hand drive markets.

Mohd Khamil said DRB-Hicom will make all efforts to ensure that VW vehicles leaving the Pekan facility will meet the German carmaker's exacting standards so they can be exported.

VW Senior Vice President, Overseas manufacturing, Dr Christof Spathelf said they had began the venture with DRB with a clear goal in terms of quality and this meant sending a team from Germany to train and supervise the assembly of cars.

This approach also meant that the targeted 40 per cent local content will only be possible by around 2014 as they carefully pick local vendors that are capable of producing components to VW standards.

The final stage of the local assembly programme is known as CKD3 where 40 per cent of Asean contents is used and the cars can then be sold within Sout East Asia without being taxed as an import.
According to DRB-Hicom Chief Operating Officer, Datuk Lokman Ibrahim, they have evaluated many local vendors and so far 27 have passed VW's requirements.

During his speech at the launch, Prime Minister, Datuk Seri Najib Tun Razak said that the Jetta and Polo may follow the Passat out of HAMM facilities in the near future.

The Polo and Jetta are popular family cars in Europe, offering value for money and reputable VW engineering and quality fit and finish in a reliable and proven package and it is expected to find strong following in Malaysia.

Below is a video of the launch in Pekan on Sunday.

VIDEO: A short analysis of DRB-Proton deal

This is a video of the discussion between our Editor, Shamsul Yunos on Astro Awani Agenda on Jan 16.

NOTE: This discussion was conducted in Bahasa Malaysia

Why did Khazanah lie to Tun Dr Mahathir about DRB-Proton deal?

SM Nasaruddin and SM Faliq spotted at the lobby of Khazanah Nasional Berhad earlier today

Last week Proton adviser, Tun Dr. Mahathir Mohamad surprised the market when he said that DRB’s proposal for purchasing Khazanah’s holding of the national carmaker’s equity was the best among the three that was submitted.

Apparently that was the briefing he received from Azman Mokhtar and co on the issue and the former Prime Minister told the Media what he was told.

My first thought was why Khazanah did not shed more light on the proposals they received because transparency is crucial in a deal involving such a huge national asset and the people should also be informed as to what factors helped sway Khazanah’s decision towards Tan  Sri Syed Mokhtar al-Bukhary’s DRB-Hicom.

The whole week was spent calling people here and there, snooping and trying to nose what is actually happening behind closed doors.

TDM’s statement needed close scrutiny because many people consider the former Prime Minister an inseparable part of Proton and any deals that would involve the company must get his blessings first.

His statement last week was seen by the market as the blessing that DRB-Hicom needed to move forward with the deal and since Tun is regarded as a statesman that considers his words carefully the market also thought that the briefing Khazanah gave him was a fair representation of the facts.

In fact sources close to TDM said that the former PM thought that Khazanah had given him a fair briefing on the subject and that was why he made the statement.

“You have to understand that Tun is also frustrated with Khazanah’s reluctance to invest further in Proton so that it can grow further and finding a new and more cooperative owner may not be such a bad thing," said our source.

Trouble is, the briefing by Khazanah is a sham, nothing more and nothing less.