Showing posts with label sponsorship. Show all posts
Showing posts with label sponsorship. Show all posts

Friday, 3 February 2012

PROTON SPONSORS LE TOUR DE LANGKAWI FOR THE 17TH YEAR RUNNING



SUBANG JAYA, 3 FEBRUARY 2012 – PROTON will once again be in the thick of the action when the 17th edition of cycling’s prestigious Le Tour de Langkawi 2012 kicks off later this month.
Extending its support and sponsorship for the 17th successive year, the national car manufacturer today presented a mock-key and the symbolic Blue Jersey to the organizer of the Le Tour de Langkawi 2012 at a brief ceremony held at the PROTON Centre of Excellence in Subang Jaya.

PROTON has been a sponsor of the prestigious international race for the last 16 years since it was first held in 1996. This year’s sponsorship of the tour will be of a fleet of vehicles, as well as in terms of technical support, maintenance, manpower and merchandise giveaways during the cavalcade.

Thursday, 15 September 2011

Lotus sign Petronas for GT Motorsports


Ever since Lotus reactivated their Motorsports division to the level of activity that we see today, many Malaysians had wished that Petronas would support the effort but in Formula One, the national oil company decided to go with Mercedes-Benz because it is a top-flight team.

Yesterday Group Lotus announced that they have attracted the oil giant to their GT motorsports activity through Petronas Lubricant International. Petronas Lubricant International used to be known as Selenia, which Petronas bought over a couple of years ago.

Petronas is now a major partner of Lotus Motorsports, supplying lubricants for all their motorsports activities in this category and this includes the Evora GT4s in the British GT Championship, Blancpain European GT and the International Le Mans Cup (ILMC).

Group Lotus Chief Executive Officer Dany Bahar said: "For Lotus, motorsport isn't just a branding exercise – ultimately we're in it to win and PETRONAS share this philosophy. They have built a lot of technological knowledge during their time in motorsport and we can benefit in many ways from technology transfer especially when it comes to fuel and lubricants technology used today in race cars. We are all about technology and performance and in PETRONAS we have a partner who share our values and vision."

For the official Press Release please follow the jump