Be Seen Stay Safe - Yamaha launches motorcycle safety campaign

During the festive season, our roads are packed with cars and motorcycles and as a result, road accident statistics usually shoot up during this period. The Government through the police usually launch their road safety and enforcement campaign called 'Ops Sikap' but they always welcome additional efforts to encourage motorists to stay safe.

Motorcyclists tend to be over represented in road accident statistics so Yamaha is making special effort to get riders to stay safe and one of the easiest way for a motorcyclist to stay safe is to be seen.

Jointly organised with the Malaysian Motorcycle and Scooter Dealers Association, they have broken down the message to six simple to understand points, which are;

1. Avoid blind spot of other vehicles, 
2. Stay visible -Motorcyclist has to be always visible to other road users. 
3. Make sure the head and tail lights are functioning to help motorcyclist stay visible at night and day plus in adverse weather condition. 
4. Wear bright and reflective riding wear - this will definitely help riders stay visible. Bright clothing and use reflective material is particularly useful at night.
5. Keep a good distance from other vehicles. This is to avoid the risk for the motorcyclist not stopping in time due to emergency braking.

The campaign also offers free 15-point safety check of motorcycles at the following time and location

Date / Day	Location		Venue
31 Jul. Tuesday	Selangor		Sungai Besi, Toll Plaza (South Bound)
01 Aug.  Wednesday	Melaka		Kompleks Duyung, Semabok
02 Aug. Thursday	Johor		Padang Kampung Abdullah, Segamat
08 Aug. Wednesday	Perak		Menara Condong, Teluk Intan
09 Aug. Thursday	Penang		Komplek Sukan SONY, Seberang Jaya
10 Aug. Friday	Kedah		Tapak Gerai Makan, Stadium Darul Aman

Press release after the jump



PRESS RELEASE

FOR IMMEDIATE RELEASE

The 14^th Yamaha ‘Balik Kampung’ Road Safety Campaign 2012

Be Seen, Stay Safe

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31 July, Kuala Lumpur –  Motorcyclists are reminded  to take responsibility to ensure that  their motorcycles are in roadworthy condition  before starting their ‘Balik Kampung’ journey home for the coming Hari Raya Aidilfitri festive holidays.

The 14^th Yamaha ‘Balik Kampung’ Road Safety Campaign jointly organised by the Malaysia Motorcycle & Scooter Dealers Association (MMSDA) and Hong Leong Yamaha Motor (HLYM) is aimed at educating all motorcyclists to cultivate safe riding habits and to prioritize vehicle maintenance.

The campaign, being an annual event in its 14^th year running, is certainly a means in complementing the efforts of Jabatan Keselamatan Jalan Raya (JKJR) to promote road safety awareness and education.

The theme for this year’s campaign is “Be Seen, Stay Safe” with message of being conspicuous can save lives. It incorporates six key elements for the motorcyclists to focus on. Firstly, avoid blind spot of other vehicles, secondly, motorcyclist has to be always visible to other road users. This is followed by functional head and tail lights to help motorcyclist stay visible at night and day plus in adverse weather condition. Next, wearing bright and reflective riding wear will definitely help riders stay visible. Riders are encouraged to always wear bright clothing and use reflective material while riding at night. Another key element is to keep a good distance from other vehicles. This is to avoid the risk for the motorcyclist not stopping in time due to emergency braking.

Apart from creating awareness, HLYM will conduct 15-point safety checks on all motorcycles and advise motorcyclists on the importance of periodic maintenance and carry out Yamaha Safety Riding Science demonstration (YSRS) to educate motorcyclists on safety riding skills from a scientific approach at all six locations, starting from Sungai Besi Toll Plaza, this year.

To further explain the need to stay safe on the roads, FKR Tyre Manufacturer will station its technical advisors at each location to conduct checks and educate motorcyclist on tyre maintenance. In addition, 100 new SIRIM approved helmets will be given away to replace unsafe or old helmets at each location, courtesy of KHI Helmets and AEON Credit Service. Participant of 15 points maintenance check will receive a free safety vest, courtesy of P&O Insurance, and a Yamaha booklet featuring the highlights of the event & safety tips plus reflective stickers.

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Hong Leong Yamaha Motor will conduct the 14^th Yamaha ‘Balik Kampung’ Road Safety Campaign at the following locations starting at 9am:

Date / Day	Location		Venue
31 Jul. Tuesday	Selangor		Sungai Besi, Toll Plaza (South Bound)
01 Aug.  Wednesday	Melaka		Kompleks Duyung, Semabok
02 Aug. Thursday	Johor		Padang Kampung Abdullah, Segamat
08 Aug. Wednesday	Perak		Menara Condong, Teluk Intan
09 Aug. Thursday	Penang		Komplek Sukan SONY, Seberang Jaya
10 Aug. Friday	Kedah		Tapak Gerai Makan, Stadium Darul Aman