TEST DRIVE: BMW 528i M Sport

Ever since BMW introduced their new tagline, ‘Joy is BMW’ my eyebrows have never quite straightened out properly. I don’t understand why they got rid of ‘The Ultimate Driving Machine’ which was brilliant, descriptive and accurate representation of their products.

 I wondered if I don’t get the new tagline, would it mean that I would not get their new cars either? It was a genuinely worrying prospect for a car nut, even one that prefers Stuttgart to Munich.

I still do get BMW cars but I still don’t get the tagline, in fact I get the tagline even less after driving their cars.
The 528i Sport that we are featuring this week is a perfect example of my confusion because, the F10 five series is really a much better driver’s car than the model that it replaces and at the same time it is no better than the predecessor as a passenger car.