The Nissan Treasure Hunt, an on-going event from Customer Relations Management (CRM) of Edaran Tan Chong Motor Sdn Bhd (ETCM) is indeed an icon of sorts since its first inception in 1990’s. The hunt was successfully rolled out from July to September at Kuala Lumpur, Johor Bahru and Penang respectively.
Our recent hunt in Penang was on 10 September 2011, right after the festive season of Hari Raya. There were 32 anticipated teams including a representative from the local Media. After the brief of the game at Nissan 3S Centre in Butterworth, the participants spent hours of “hunting”, exploring around the town.

