Nissan Treasure Hunt Travels Up North

 The Nissan Treasure Hunt, an on-going event from Customer Relations Management (CRM) of Edaran Tan Chong Motor Sdn Bhd (ETCM) is indeed an icon of sorts since its first inception in 1990’s. The hunt was successfully rolled out from July to September at Kuala Lumpur, Johor Bahru and Penang respectively.

Our recent hunt in Penang was on 10 September 2011, right after the festive season of Hari Raya. There were 32 anticipated teams including a representative from the local Media. After the brief of the game at Nissan 3S Centre in Butterworth, the participants spent hours of “hunting”, exploring around the town.

As part of ETCM’s Corporate Social Responsibility (CSR), all participants were seen happily delivering food and other essential daily products at Rumah Sejahtera Permatang Tinggi before crossing the Penang Bridge for their next mission.

The next challenge was at Nissan 3S Centre in Bayan Lepas. Participants are tasked to identify the key differences between the Nissan Teana 2.0L and 2.5L variants. Having done so, they travelled along the island coast line and finally arrived at Hard Rock Hotel, Batu Ferringhi. The last mission was to work on the giant jigsaw puzzle in order for each individual to score additional points.

The “Paradigm Runners” was crowned champion. 1st runner-up went to the “Jolly Rogers” and followed by the 2nd runner-up, “Parrot”.

Speaking during the prize presentation which was held at Hard Rock Hotel, Dato’ Dr Ang Bon Beng, Executive Director of Edaran Tan Chong Motor Sdn Bhd said, “The Nissan Treasure hunt is our CRM initiative, the successes we have enjoyed throughout the years are due to the number of loyal customers we have, and this is one of our ways of showing our appreciation for them.”

“We have organized such events for the last 12 years. However, we have always held our events starting from the Klang Valley, and the main beneficiaries were from the Central Region. This year, we decided to organize more events so that more of our customers can benefit from it,” he continued.

Nissan Treasure Hunt guarantees everyone to walk home with a prize. There were numerous rounds of lucky draws being held throughout the high tea. So even if a team did not perform as good as the other winners, they would still stand a chance of winning some good prizes.