Petronas Xtra challenge kicks off

Oil company targets 300 motorists in seven-leg challenge

 Contests and customer participation is one of the best ways to highlight the features of any product and as part of its efforts to further boost product understanding and appreciation, Petronas Dagangan Berhad (PDB) kick-started the next phase of the Petronas Primax 95 Xtra campaign with the Petronas Xtra Challenge.

The challenge is targeting 300 customers nationwide over the three-month period. The first leg of a series of this Challenge was organized at the central region involving 26 members of the Gen 2 Club of Malaysia-Central Region driving around the city, powered by a tank full of the F1-inspired Primax 95 Xtra fuel.
The half-day interactive session was one of PDB’s platforms to engage with its customers in relaxed and non-formal setting besides showcasing its innovative products. During the ride that covered three Petronas Service Stations (PSS), participants faced fun challenges and contests at each of the PSS.
The challenge was designed to enable to participants to not just enjoy the activity but more importantly to appreciate the superior power and technology of the fuel.

The Primax 95 Xtra delivers superior power and greater kilometres per litre with a combination of advanced combustion improver and friction modifier.
The unique formulation delivers efficient combustion and reduces internal friction to achieve maximum benefit for every drop of fuel burned. In addition, the new synthetic detergent used in the fuel also provides superior edge to clean and maintain engine cleanliness for optimum performance.

According to Ir Izuddin Husaini Md Yusof, the Senior General Manager for Retail Business Division, “A lot of resources in terms of time, effort, technology and funding have been allocated to develop this innovative product. The ‘XTRA’ here is the result of  two years of continuous research and development, driven by our passion for perfection to bring only the best to the road users.”
“We are proud to note that to date, the Primax 95 Xtra remains unrivalled in the market,” he added.
The XTRA Challenge was flagged off at the Petronas station in USJ 20 and the participants drove to the Jalan Plumbum PSS in Shah Alam and moved to PSS Bandar Puteri, Puchong.
The participants then returned to the starting point.
At each of the station, participants were divided into seven teams and were required to complete the assigned challenges before continuing their journey.