China is the fast becoming the biggest consumer of cars, especially top end luxury brands, no thanks to the explosion of wealth in the world's largest supplier of all things.
To welcome the new year, the year of the dragon, Rools Royce is preparing a new collection of cars festooned with the dragon motif.
Rolls Royce knows better than anyone that customisation is the key to customer happiness at the very top of the automotive food chain.
Here are some photos of the dragon of Rolls Royce
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Press Release
ROLLS-ROYCE PRESENTS EXCLUSIVE YEAR OF THE DRAGON COLLECTION
Kuala Lumpur, 12 October 2011
Rolls-Royce Motor Cars proudly presents the Year of the Dragon Collection, a commemorative offering in recognition of this festive celebration. Inspired by the legendary creature that is revered in China, the Year of the Dragon Collection has been created to celebrate the ultimate symbol of power, prosperity and good fortune. Designed at the home of Rolls-Royce by the company’s Bespoke Team, this exclusive collection features a variety of unique detailing and design, which includes:
Dragon Coachline
On first glimpse of the car, a prominent feature is the twin coachline with a dragon, in Gold colour, hand-painted to the side of each Phantom or Phantom Extended Wheelbase. In order to achieve perfect symmetry and balance, the dragon will always look forward. The hand-painted dragon coachline is inspired by the Forbidden City in Beijing, and provides distinctive finishing touches to the car’s exterior.
Dragon Headrest Embroidery
The dragon reappears again, this time carefully hand embroidered onto the interior leather of every headrest using a combination of four thread colours: Tan, Golden Sand, Black and White. The combination of colours is designed to complement a pallette of recommended leather colour options and the design can be finished with an additional seat piping feature.
Dragon Phantom Passenger Panel Inlay
A dragon inlay will be hand laid to the passenger panel of every car in this unique collection. The Phantom model name is also applied in gold, the two features match together perfectly.
Embroidered Cushions with R-R Logo and Piping
The interior will feature two hand stitched cushions for the rear passengers, specified with embroidered contrast double R-R logos and piping to carefully accentuate the chosen interior.
Illuminated Treadplates
The four door sills will feature exclusive red, illuminated treadplates with Year of the Dragon 2012 highlighted with LED lighting.
A Celebratory Marquetry Selection
Designed at Goodwood, the Year of the Dragon Collection offers a choice of either modern or traditional marquetry to match the customers veneer choice which - as a reflection of the Goodwood Wood shop’s craftsmanship and attention to detail - is laser-cut and then hand assembled into position in the veneer.
“At Rolls-Royce Motor Cars we delight in bringing new, exclusive designs to our customers”, said Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars. “The Bespoke Team elegantly captures the imagination with this Year of the Dragon Collection, celebrating the turning of a New Year of prosperity and good fortune with this unique creative offering.”
“The Bespoke Team is privileged to commemorate the Chinese Year of the Dragon with this exciting collection” said Thomas G. Jefferson, Bespoke Sales Manager Rolls-Royce Motor Cars. “This limited edition car embodies the synergy of craftsmanship, creativity and culture in a manner that is uniquely Rolls-Royce.”
Rolls-Royce Motor Cars would like to wish you a happy, healthy and prosperous lunar year 2012: Chinese Year of the Dragon.
This exclusive collection is only available in Rolls-Royce Motor Cars Kuala Lumpur at the heart of Petaling Jaya – Ground Floor, Quill 9, Jalan Semangat, Petaling Jaya, Selangor; for sales enquiry, please contact 03-7960 2333
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