Lubricant specialist Castrol, has improved on their Edge line of high performance engine oil to be even stronger with what they call Titanium Fluid Strength Technology.
The lubricant is designed to protect modern engines that operate under higher pressures than ever before and where every drive is a test of an engine oil’s strength.
Engine oil of today must be able to withstand pressures of up to 10,000 kg per square cm; equivalent to the pressure exerted by two elephants standing on top of a stiletto!
Castrol claims the Edge is 40% stronger than a leading competitor and stronger for up to 35% longer, in fact they say the new Edge is so strong that Castrol has had to engineer new tests to prove it.
The key to the strength is Titanium Fluid Strength Technology that actively strengthens the oil. It is designed to continuously respond and adapt to the engine’s every need even under the severest possible pressures.
Mark Ng, Marketing Director for Castrol Malaysia and Singapore, said, “The new Castrol EDGE engineered with Titanium Fluid Strength Technology is the latest innovation in our long and proud heritage.“As engines technology have evolved, so too have our oils. You need an oil with the strength to perform.
Castrol has crafted a new campaign to promote the lubricant.
This exciting & interactive campaign aims to get Malaysians to ‘Experience the Strongest’ over the span of two stages:
1. Stage 1 (October 2011) - The first stage of the campaign, aptly named the ‘Strength to Unlock’; is a contest based on strength in numbers. The strongest team can look forward to winning exciting prizes such as bungee jumping, paintball packages, cinema tickets and group dining vouchers if they are the first to unlock these special deals with their friends.
All one needs to do to unlock these prizes is recruit a team of friends on Castrol Malaysia Facebook and have them collectively unlock the prizes that are up for grabs. Different prizes will run periodically and teams will decide which prize they choose to compete for. Consumers will then be awarded the prize once they have proven to be the “strongest” in numbers and the first to complete the given tasks.
2. Stage 2 (November 2011) – The second stage of the campaign will feature a first-of-its-kind Augmented Reality experience for consumers using their smartphones in an innovative and unique hunt. This thrilling stage, called “Hunt for the Strongest” would see the grand prize winner walking away with an all-expense paid trip to Poland to watch the UEFA EURO 2012™ live. Look out for the teaser video and more clues will be revealed soon on www.facebook.com/castrolmalaysia
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