Studebaker is known for cutting edge engineering and really quirky design, and by that I think they are all ugly.
Well, this time they are at it again with a car that is worthy of the latest and newest car company from China.
According to a report from FoxNews, Ric Reed, who bought the rights to the Studebaker brand in 2001, has revealed new plans to resurrect the famous nameplate.
Reed, who runs the Denver, Colorado-based Big Kahuna apparel company, told the news site that he wants to revive Studebaker's classic monikers such as the Lark, President and Hawk for the new model series, adding, however, that the cars themselves will be 21st-century hybrids.
"As the entrepreneur at the helm of Studebaker Motor Company, it is my earnest goal to create vehicles that are in some way reminiscent of classic Studebakers, or in other words, definitively Studebaker, yet brought into the 21st Century, and again to see Studebaker Motor Company the American Icon it once was," says Reed on the company's website.
"It is also my dream to develop or reopen factories, employ Americans in those manufacturing and assembly plants, which shall be on American soil. I desire to make vehicles that not only compete, but have a significant cutting edge in a highly competitive world market," he adds.
Reed said he wants to employ hybrid technology because he thinks that electric cars still have a long way to go. He intends to use the Hydristor, a device invented by Tom Kasner for a sports car that John DeLorean wanted to make before his demise. The Hydristor is a hydraulic transistor, which Kasmer claims, is akin to a highly efficient CVT gearbox.
Before rolling out his brand-new models, Reed says he may cooperate with another, yet unnamed company, to build a US$70,000 limited run of a retro-themed modern iteration of the Chump pickup truck in order to raise some cash and mainly attract investors.
Well, this time they are at it again with a car that is worthy of the latest and newest car company from China.
According to a report from FoxNews, Ric Reed, who bought the rights to the Studebaker brand in 2001, has revealed new plans to resurrect the famous nameplate.
Reed, who runs the Denver, Colorado-based Big Kahuna apparel company, told the news site that he wants to revive Studebaker's classic monikers such as the Lark, President and Hawk for the new model series, adding, however, that the cars themselves will be 21st-century hybrids.
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| Studebaker Lark...Ugh |
"It is also my dream to develop or reopen factories, employ Americans in those manufacturing and assembly plants, which shall be on American soil. I desire to make vehicles that not only compete, but have a significant cutting edge in a highly competitive world market," he adds.
Reed said he wants to employ hybrid technology because he thinks that electric cars still have a long way to go. He intends to use the Hydristor, a device invented by Tom Kasner for a sports car that John DeLorean wanted to make before his demise. The Hydristor is a hydraulic transistor, which Kasmer claims, is akin to a highly efficient CVT gearbox.
Before rolling out his brand-new models, Reed says he may cooperate with another, yet unnamed company, to build a US$70,000 limited run of a retro-themed modern iteration of the Chump pickup truck in order to raise some cash and mainly attract investors.
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